With over 20 years experience of communications, I know my way around a communications channel or two and have an attention to detail that some would say borders on the pedantic...
I have been fortunate enough to apply this pedantry, and other more flattering skills, to a range of cultural projects from one-off campaigns, commemorations and receptions to food festivals, major sporting events, and audience development initiatives. Working with a hyper-local, grass roots community one day, and an international, globally connected audience the next, my starting point is always the same - people.
We are all different, so I spend time getting to know who you really want to reach and what kind of relationship you want to build with them. I cover everything from developing communications and audience development strategies to implementing creative campaigns, developing brand personality and values, copywriting and content development.
Celebrate Mandela brought together communities from across Leeds under one festival banner to acknowledge the special relationship that the city of Leeds had with Dr Nelson Mandela, on the 20th Anniversary of Freedom Day.
Leeds 2023 BRAND IDENTITY & ACTIVATION
The Leeds bid for European Capital of Culture 2023 is a multi-faceted project taking in branding & design, community engagement, social media, website development, digital marketing, outdoor, press, advertising and merchandising.